A campaign for every season

Mobilityways aims to reduce the carbon footprint of large companies by helping commuters find the most energy-efficient way to travel to and from work. 

Over the course of four seasonal social media campaigns, we developed a strong set of bespoke illustrations for LinkedIn and Facebook, as well as on posters, flyers and animated assets. Fun visuals ensure each ad is eye-catching and memorable, using clear messaging to link back to Mobilityways’ core concepts. 

‘Spring Into Action’ uses Mobilityways’ simple turquoise and pink colour palette and the theme of getting outside to take action on your journey to work, with the cityscape emphasising the commute.

The summer campaign expanded on Mobilityways’ brand colour palette, adding a brighter pink and a warm sunny yellow to create a feeling of heat. Designed to highlight the pros and cons of the hot weather, the campaign reminisces over typical summertime activities like sunbathing and eating ice cream, while reminding people of their carbon footprint and the concern of rising temperatures.

Autumn’s ‘Remember When’ campaign looks back to an age when fuel prices were cheaper and how car-sharing is now the best way to save on fuel costs. The nostalgia-inducing illustrations created for this campaign harked back to 80s and 90s pop culture with some familiar figures.