Commute Back Better

As the world slowly emerged from the Covid-19 pandemic, more and more workers began returning to their offices. Liftshare needed a launch campaign to promote better, more economical behaviours surrounding travel, commuting and car-sharing.

To promote the benefits of car-sharing in the post-pandemic world, Liftshare required a new campaign, and that's where we stepped in. We worked closely with Liftshare to create Commute Back Better, an innovative campaign that promotes car-sharing as a safe and sustainable travel option for the returning workforce.

Our team's focus on clear messaging and creative assets helped us to develop a compelling tone of voice that would appeal to as many people as possible. The campaign was designed to reach not only new Liftshare clients but also existing members who may not have considered the benefits of car-sharing before.

But we didn't stop there. To further promote the campaign's message, we also designed and crafted engaging webinars. These webinars provided useful information and actionable steps to encourage support for the campaign and increase car-sharing in the long term. The webinars were short, engaging, and informative, with clear calls to action to drive support for the campaign.