Wildly Good Branding

Key takeaways:

Learn how Elizabeth transitioned from an illustration degree to launching her own successful creative agency.
Discover the strategy behind building unique, individual brand identities for sister companies in the same industry, like Banham Zoo and Africa Alive.
Understand the value of weaving custom illustration into branding to elevate a client's marketability.
Explore why keeping a creative studio small and prioritizing quality over massive growth can be a powerful business choice.
Find out why choosing human creativity—and putting the AI software down—adds more true value and personality to a brand.

Timestamps:

00:00 Introduction

01:02 What inspired Elizabeth to become a graphic designer and illustrator?

06:13 The unexpected leap of faith that led to launching Ello Design Studio

09:32 Overcoming the fear of putting yourself out there as a new studio

12:22 The strategy behind the Banham Zoo and Africa Alive rebrands

17:31 Collaborating seamlessly with other creatives

20:34 How an illustrative background elevates graphic design

23:06 Being shortlisted for the EMA awards and maintaining a quality-first studio

27:30 Immersive design and dream projects like Universal Studios and Disney

32:22 Quick wins for your brand: Why human creativity beats AI

Links to shout outs in this episode:

Huge shout out to Brogan O'Grady, the incredibly talented illustrator who provided the original illustrations for the Banham Zoo project.
Big mentions to the East Anglian Marketing Awards (EMA) and the Brandland Awards, where Ello Design Studio has been shortlisted against some of the region's best agencies.
To follow Elizabeth's journey and see her incredible portfolio, be sure to check out Ello Design Studio online

Episode 2: Be Seen, Be Real. Personal Branding