Recently, I had the privilege of attending and speaking at a networking event organised by the FSB and BIPC. As the Creative Director of Finch Design Company, a marketing agency deeply rooted in innovation, technology has consistently fuelled my passion. I've often found myself delving into what some might playfully call 'nerdy' territory, and I embrace it wholeheartedly!

The past few years have been nothing short of a whirlwind. With the pandemic causing reduced spending, small businesses have faced their share of challenges. But now, as we navigate the rough waters of the cost of living crisis, many businesses find themselves in a brand new dilemma.

Discover how The Gallery Apartment in Oban, Scotland, partnered with Finch Design Co. to create a stunning website that captured the essence of this coastal retreat. Learn how SEO optimisation, Squarespace, and a user-centric approach helped this luxury accommodation reach new heights, with a remarkable 1100% ROI.

In July 2023, Google officially retired its much-loved Google Analytics– announcing Google Analytics 4 (GA4) as its successor. Despite some early limitations, when it comes to data analysis, Google Analytics 4 (GA4) is a game-changer. This article explores everything you need to know about GA4 and why it’s important for your business.

A brand style guide that lets everyone - both inside and outside of your organisation - know what your brand is all about and how you want your brand to look. It includes everything from the story of your brand’s history to the nitty-gritty details about logo designs, it's all in there!

Design agencies specialise in, you guessed it, design – it’s what they do. They’ve mastered a huge range of skills like web design, memorable visuals, and stand-out branding. Like a well-oiled machine, an agency will listen to your unique design needs, and then create an original, attractive, and effective end result.

As soon as we stepped into NUA’s Grad Fest, we knew this wasn’t your typical student showcase. The branding was spot on, with signs cleverly placed to guide us through the building, leading us straight to the main event on the third floor.

At the start of the year, NR Medical Training, came to us to help them establish a robust digital marketing strategy. As a leading provider of first aid courses and workplace training, they wanted to enhance their visibility, generate leads, and reinforce their reputation as healthcare professionals.

Have you ever wondered if people even notice your website? It’s frustrating, pouring your time and energy into creating unique and high-quality products, only for your website to receive barely any traffic, let alone sales!

Discover why brand identity matters, and how a strong brand identity can help you establish a connection with your customers and differentiate yourself from competitors. Learn how to define your brand values and personality, research your competition, develop a visual identity, craft your brand messaging, and implement your brand across all channels.

Good design is a crucial part of digital marketing success. It is the visual representation of your brand, and it can influence how customers perceive your business. We’ve put together some of our top reasons why good graphic design matters for digital marketing success.

In today's fast-paced, technology-driven world, digital marketing is not just practical, it's essential for success. When done correctly, digital marketing can lead to unprecedented growth and success for businesses of all sizes.

Despite the overflow of marketing emails, research shows that email marketing is still the most effective way to reach audiences. With the ability to reach a targeted audience, promote other marketing channels, inspire action, personalise messaging, and gain valuable data insights, email marketing is here to stay.

In today's competitive market, establishing a strong brand identity early on is essential for the success of any small business. A strong brand identity can help you stand out from the crowd, build trust with your customers, and drive sales and growth.

Your business is more than just a collection of products or services - it's a reflection of your values, vision, and mission. And in today's competitive market, it's essential to have a standout brand image that grabs attention, builds trust, and drives results.

It’s time for your weekly team meeting again and this week you’re brainstorming how to build brand awareness, connect with customers and drive engagement; when someone chimes in with an idea that solves all those problems at once–an email newsletter.

Have you ever stopped to think about how design can tell a story? In 2013, Coca-Cola encouraged us to “Share a Coke” and we all started hunting for a Coke bottle with our name and the names of our loved ones. And for as long as most of us can remember, seeing the Nike “swoosh” reminds us to “Just Do It.” That’s the thing about great design - it tells a story, and it makes us feel something.

A strong social media presence is essential for businesses looking to connect with and engage their customers. But simply having a social media account is not enough; it's important to have a solid social media marketing strategy in place in order to effectively reach and engage your target audience.

Whether you like it or not, social media has become an integral part of life. It has also become an essential tool for businesses of all sizes to connect with their target audience, build brand awareness, and drive sales. In fact, more than half the people on Earth use at least one social media platform; meaning that no matter how you feel about having a personal social media presence, you should create one for your business.

The time has come – you’ve decided it’s time for your business to launch a website. While this is an exciting move, it can also feel overwhelming and you can be left wondering ‘Where do I start?’ Don’t worry, it doesn’t need to be daunting. We’ve created this list of 8 essential steps to show you where to get started when planning to build a website.