Marketing Planning & Strategy

Marketing that Actually Moves the Needle.

Marketing isn’t just about doing more. It’s about doing the right things — in the right order. We help ambitious businesses cut through the noise with strategy-led marketing that actually works.

Strategy-First Marketing Support that Drives Growth

With over a decade of experience working with in-house marketing teams and 6+ years growing Finch Design Co., we offer strategic marketing consulting on a monthly basis. That means big-picture thinking, campaign planning, and data-backed decision making — with optional support from our creative team to bring it to life.

What working together looks like.

Based in Norwich, at Finch Design Company we understand that every business is unique.

We work with businesses that need graphic designers, social media managers, or web designers on an ongoing basis but don't want to hire in-house or manage multiple freelancers.

Turn your vision into reality with our range of services including branding, copywriting, graphic design, SEO, digital marketing, and website design.

Our simple four-step process means that you can get your project started as quickly and as easily as possible.

  • We start with a full review of your current marketing activity, audience, and goals. From there, we build a tailored strategy that gives your business a clear direction and roadmap for growth.

  • You’ll have scheduled check-ins to plan upcoming campaigns, troubleshoot challenges, and make sure everything stays aligned. It’s like having a marketing director on-call.

  • Each month you’ll receive a simple, jargon-free report tracking your key metrics. We use the data to highlight what’s working and what needs to shift.

  • We help shape your brand voice and messaging so it resonates with your audience – whether you’re launching a campaign, writing a newsletter, or refreshing your website.

  • From SEO and email to social media and content marketing, we’ll guide you on where to focus and how to get the most out of each platform.

  • Marketing isn’t one-and-done. We’ll continuously review and refine your strategy to improve results and adapt to what’s working in real time.

  • Need help putting the plan into action? Our in-house team can support with content creation, design, web updates and more — available as a flexible add-on.

Frequently asked questions

  • We help you create a clear plan for your marketing – what to say, where to say it, and when to say it. You’ll get strategic guidance across channels like your website, SEO, email, and social, with regular check-ins to keep everything on track.

  • Yes – while the core consulting service is strategy-focused, we offer execution support through our in-house creative team. That includes things like content writing, design, campaign build-outs, and website updates – all scoped separately or added as needed.

  • Absolutely. We’re used to collaborating with internal teams, freelancers, and other partners. We can help align everyone to a single strategy, making sure nothing slips through the cracks.

  • Of course. While we’re proud to be a Norfolk-based team, we work with clients across the UK (and beyond). All our sessions can happen via video call, and our support is designed to be flexible wherever you’re based.

Let’s make your marketing work smarter

Whether you need a clear plan, a sounding board, or a strategic partner — we’re here for it. Book a free discovery call and let’s talk about what’s next for your business.